A must for anyone who has Net Generation (born after 1977) staff or markets products and services to this demographic.
Contains some very useful and specific data relative to the size, distribution and habits of the global online community. "There are more people on the web in China , for example, than there are in the entire United States".
This insightful and informative resource will facilitate optimizing and engaging the next generation workforce. This is acutely paramount for emerging economies with majority populations under 30 years of age. This group will be the supplanters for "in the United States alone, there will be a shortfall of 10 million workers by 2010.
If nothing else, it will act as a wake up call to those that think social networking has run its course or banning Facebook in the workplace is a smart of effective measure.Get more detail about Grown Up Digital: How the Net Generation is Changing Your World.
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