Brian Clifton does an amazing job breaking down Google Analytics. Everything from simply implementing the GATC to advanced filters and segments. This book is an absolute must-have for anyone who wants to bring their knowledge of Google Analytics to the next level. It's easy to understand and read (uncommon for tech "how-to" books in my opinion) and provides real world scenarios with detailed instructions on how to overcome specific obstacles.
I'll be referring to this book often.Get more detail about Advanced Web Metrics with Google Analytics, 2nd Edition.
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