Discount The Social Media Marketing Book

Zarrella's "Social Media Marketing" is a quick read, and useful for helping mid-level and c-suite execs understand the basics of social media use, set up, and maintenance. This may not be the best social media marketing book on the shelf today, but it's a great way to begin the conversation about corporate social media usage with your boss, or your boss' boss. Most execs understand the basics of marketing, and Zarrella's brief and simple explanations of various social media platforms tucked inside a marketing wrapper helps sugar-coat their social media education. While the chapter on social media measurements is a little too broad to be immediately useful, the "takeaway tips" at the end of each chapter provides readers great "elevator pitches" they can use when talking to higher-ups. My advice: if you're in charge of social media for your organization, buy a few copies and place around the executive suite for others to read. It's bound to help others recognize the opportunities (and challenges) in using social media for your organization's outreach.Get more detail about The Social Media Marketing Book.