Order Social Media Marketing For Dummies

"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For Dummies" series, Shiv Singh's book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the "For Dummies" title is something of a misnomer. Shiv's insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.Get more detail about Social Media Marketing For Dummies.