This book has added tremendous value to our company, covering a difficult topic and breaking it down in ways that not only make sense to internal teams but can be conveyed to the client. As the Principal and Creative Director at Fastspot, an interactive agency, I strongly recommend it. And once you are done reading it and sharing it with your team, look for Kristina Halvorson at conferences and in social networks, she is continually adding to the conversation and keeping up on the subject.Get more detail about Content Strategy for the Web.
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