I was hoping the book would delve into analytics tools and techniques, but it doesn't even get close. It pretty much explains 2 things: first, that analytics are important and second, that there are 5 stages a company must go through (from no analytical capability to corporate-wide capability). The book mentions some companies that use analytics, but again, not the specific tools.
This book does not deliver a message. If you bought the book, you probably already knew that analytics are important.Get more detail about Competing on Analytics: The New Science of Winning.
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