For the first time in years, I feel like I'm not in over my head anymore. Web Analytics 2.0 taught me what to measure, how to measure and what you can't measure. Not just a theoretical approach to analytics, Web Analytics 2.0 gave me practical to-dos and next-steps. If you do it one step at a time, it's not as scary as you might think.Get more detail about Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.
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