Brand Gap is a great overview book of Branding but misses the mark in regards to having real implement now application. If this had been the first book I read about Branding then it would have been perfect but after reading other more specific books It was a let down.
The positive of the book was that it really drove home that Branding is not what we say about who we are but what others say about us.Get more detail about The Brand Gap, Revised Edition.
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