Very good book. Complete - gives you other resources. Very easy to follow. I suggest you also look at Geddes's book and the exam preparation on Google. Only criticism is they have a bit of "how to become a millionaire" type of copy in it. Just tell me what to do. There are enough hacks out there with their 10 page Internet infomercials that are doing that.Get more detail about Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes.
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