Order Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth

In "Doing Both," Inder Sidhu cogently explains how Cisco has thrived by not succumbing to false choices -- in other words, by pursuing multiple viable strategies instead of sacrificing one for another. Sidhu successfully weaves interesting stories, from the designs of the Golden Gate and Bay bridges to the interpersonal issues on the U.S. Olympic basketball team, with helpful and practical insights into many successful and failed decisions of Cisco and other companies. Indeed, Sidhu's book is itself an example of Doing Both, as it: (1) imparts useful and reasoned business acumen about optimal decision-making; and (2) reads like an interesting novel, rather than a dry business textbook. He does not sacrifice excellent decision-making analysis to make a readable story, nor does he forgo an enjoyable reading experience in order to make his critical and helpful points. In summary, a book that "Does Both" - terrific business decision-making analysis in the form of an interesting and fun read!Get more detail about Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth.